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HOW TO PLAN BLOG CONTENT FOR THE YEAR

by jenellewitty@gmail.com

How to plan blog content for the year. A quick step by step guide to planning for a strong new year.

There is nothing quite like the excitement of a fresh start to motivate new beginnings! Starting the year with a fresh slate, over the past week I have been in planning mode.

To keep on track and to have a clear focus I plan my blog content early and revise regularly. Below is a quick guide on how I do this. It will mainly be of interest for other bloggers.

PLANNING MY BLOG CONTENT SCHEDULE FOR THE YEAR

I am a huge planner, I think to combat my natural tendency for my mind to wander and get distracted. Even if I don’t end up sticking to the plan 100%, I still find it far more useful to have a rough plan. It is also good to know that life gets in the way and the world does not end if a plan doesn’t workout.

1. REVIEW

To start, I look back at the statistics from the previous year and note which blog posts generated the most interest. This gives me an idea of what topics are useful and which questions to answer in new stories. I can also see where traffic came from and workout where to focus more attention or which stories to re-share. Note how many posts you want to create each week. Note how many posts per topic you want to create each month.

2. CALENDAR

Next, I map out the major plot points for each month and season of the year. Adding dates like ‘valentines day’, I can plan when to share content and working back from there, when to organise shoots, pitch to brands etc. This then gives me a frame-work to see when to create stories that do not relate to a particular timeframe. I do this in my paper planner and my digital Google Calendar. I like to have both!

3. CLEAN UP

Each week I dedicate time to fixing up old content, making sure the links are still applicable, updating for SEO etc. This then allows me to re-share old content, which is still valuable and generates a great source of traffic.

4. PLANNING ON PAPER

As it works for me, I use a paper diary, and notebooks to plan out my content. I sometimes use big sheets of paper to mark out the calendar or post-it notes which are easily moveable (and can go on a wall or board). Having it down on paper allows me to really consider and remember each project.

5. SCHEDULE

While I am a big pen and paper person, I also use a digital scheduling app to plan my content. It allows me to make sure that blog posts are shared on various social media apps at the best times. Some bloggers prefer to share links manually, but I find that pre-scheduling saves me time. It also means I do not forget! Personally I use Co-Schedule which is synced to WordPress.

HOW DO YOU PLAN YOUR CONTENT?

Of course, blogging, in its very nature is not uniform. There is no one way to do it effectively. I would love to know, if you are a blogger, how you plan your content? Do you schedule your work as I do? Do you let inspiration guide your content, rather than plan it? Let me know below!

Of course, for as much planning as I do, other things do get in the way. Projects don’t always work out as planned. Sometimes I have no idea what to write about! It’s all apart of the journey.


PHOTOGRAPHED BY: MARIO RECCHIA

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