Pinterest tips! How to use Pinterest to drive website traffic to help grow your business. My experience and advice on why I see Pinterest as an important business tool.
Pinterest has been a huge driver of traffic to my blog. I began Inspiring Wit in 2014, after previously blogging for four years on a different platform under a different name. All in all, I’ve been blogging for ten years and I still love it. Of course, over those ten years, I’ve made all kinds of mistakes, learned a lot on the way, and built up a few techniques to make sure I can provide something worthy of a few minutes of time. I am forever grateful to my readers and the Inspiring Wit community for allowing me to do this and be a regular spot online they choose to visit.
One of the biggest drivers of traffic to Inspiring Wit is via Pinterest, something I have learned more about in recent years, choosing to view it as a business tool. Last week I was part of a live webinar with Influencer marketing platform Vamp and Pinterest.
VIEW THE WEBINAR ON HOW TO USE PINTEREST TO DRIVE TRAFFIC AND BUILD YOUR BRAND
To view the full Pinterest webinar, which runs for 30 minutes, click over to the Vamp Youtube channel and check it out here. We discuss tips and advice on how to use Pinterest to drive website traffic and help it to grow your business.
Today, I thought I would go over some of the key points I shared and how Pinterest has been a huge help for me. Pictured here are some of the images which have been my most engaged, saved and loved Pins, all taken from Inspiring Wit. Note that most of these are older images (and not the ones I might have expected to be so popular), which I will get into in the points below.
HOW OFTEN I USE PINTEREST
Essentially, I pin both my own pictures from Inspiring Wit and pictures from other style blogs and content from Pinterest. The mix is probably about 30% my own images, the rest is from other pages. Creating fresh pins is vital, as Pinterest will work harder for you to promote those new pins.
I use Pinterest almost every day. At times, I’ll just repin other content on my phone while I’m on the couch watching tv at night. Other times, when I sit down to read fashion, decor, travel or beauty blogs, I’ll pin my favourite images (I figure I am reading the posts anyway so I might as well!). After posting a blog post here on Inspiring Wit I make sure to pin the images to my various Pinterest boards. Finally, I regularly make time to pin some older pictures from old blog posts too.
It might sound like a lot of time, but trust me, it pays off. With even a small number of followers, you can generate a large engagement on Pinterest which can translate into website traffic. I have less than 2000 Pinterest followers but have seen my engagement reach over seven hundred thousand users and average reaching four hundred thousand each month.
HOW TO MAKE THE MOST OF THE EVERGREEN NATURE OF PINTEREST
The cool thing is that even if I don’t have time to blog post any new content, I can still generate traffic to my blog by pinning my old images by optimising them. (More on how to optimise pins below). I often revisit old photoshoots and re-edit in a new way then add more pins from there linking back to old blog posts. If you are a content creator like me, chances are you shoot a lot of extra photos that you don’t use. Pinterest is a great place to share them because people go there for various angles of the same photo.
Like most photographers, I choose maybe a handful of images from a shoot out of 50 to 200. I might then share one on Instagram, maybe two, and post up to six on my blog. There is a ton of work that we have already created ends up living on a hard drive. Making the time to go back through and quickly edit up a bunch of old photos to pin is a way to easily generate more content, build your account, and share alternative views to something. Link the new pins to your old website pages, or blog posts and keep them evergreen.
WHICH PINS ARE THE MOST POPULAR FOR ME
As you can see by the images I’ve included here, my popular pins are outfits pictures from my blog with descriptions like ‘how to style jeans’. Its mostly the basic outfits, recently loungewear, and trend items like leopard print skirts.
As I have set up a business account, I track activity through Pinterest analytics. Then I can also track through my blog analytics to see which posts are doing well via incoming Pinterest links. Having a Pinterest business account is hugely beneficial, and gives you the ability to access things like creating video pins. At times a photo I might not have thought was amazing will do well on Pinterest, and I then use it on Instagram too.
One great thing about Pinterest is how evergreen the content can be. Some of the pins that are always being repined are very old now. I often notice that with fashion at least, it’s slightly older styles that are popular. As in, after the trend has moved on a bit for the fashion scene, it kind of filters down and stays popular on Pinterest. By then it’s more approachable or has started to reach more people who aren’t so into the immediate fashion scene but want to find outfit inspiration they can comfortably shop and adopt. This suits me, given I prefer to invest mostly in timeless pieces and adopt an effortless style.
Travel, beauty, and home decor also continually get repinned.
MY KEY TIPS FOR POSTING NEW PINS
When it comes to pinning new content, there are a few key things to do. It can take a bit of extra time initially but as pins can stay popular for years, it’s a time investment worth making. Here is why…
WHY YOU NEED TO USE KEYWORDS TO OPTIMISE YOUR ORIGINAL PINS
Keywords are the most important thing when it comes to creating new pins. It might be more time consuming when I go to post onto my blog to go through every photo and come up with unique descriptions and keywords for each image but it pays off! Both through SEO for Google but even more so when it comes to Pinterest. Have you ever noticed when you search for something in Google that up in the top searches for basically anything is a bunch of images or related pins on Pinterest? This is because Google leans on Pinterest as a visual search engine.
Rather than thinking of Pinterest as just a source of visual inspiration or as a place for planning your renovations, it’s a place to share your business with people. People using Pinterest are planning, they aren’t sharing personal photos which they might share on Facebook, they are looking forward and for things they love. They are actively searching for ideas, products, and categorizing them to revisit later.
Since people use Pinterest to search for things, just adding a nice picture is a waste. The picture has to have a searchable description.
WHAT TO INCLUDE IN YOUR KEYWORDS TO OPTIMISE YOUR NEW PINS
Now that we know why it’s important, let me break down what to include. Just as you might for writing a blog post, search keywords that may relate to your image or topic to see what people are looking for. I search on Google, YouTube, and Pinterest to see what comes up. When I go to optimise a pin, I use full descriptions loaded up with keywords in the most practical way making sure it makes sense and isn’t just a list of keywords.
For example for an outfit picture, I make sure to include the location, occasion, season, brand names, and a description of the outfit.
I write things like ‘mom jean outfit ideas’, ‘how to wear mom jeans’ or ‘spring mom jean outfit idea I wore in Sydney to brunch’, ‘mom jean outfits to wear in summer’, and so on. Keep the sentences clear, write for humans, not for a robot. Really consider your board content and titles, break them down into specific categories and choose obvious names, not whimsical ones.
MY MOST IMPORTANT PINTEREST TIP
Consistently use Pinterest and post as much of your own content as possible making sure it has keywords and strong links to your own sites. The more you use it the more you then get out of it.
Another bonus tip I have is to consider ways you show up in other people’s notification feed. Pinterest gives your followers a notification if you follow a new account, create a new board, etc so get on group boards, create new boards and pins, engage and be active.
HOW PINTEREST COMPARES TO INSTAGRAM FOR MY BLOG TRAFFIC
To leave you with one final thought, I have less than 2000 followers on Pinterest, and over 41000 on Instagram but they generate the same amount of traffic to my website. I’ve shared before that I earn a small amount of commission from some of the sales through affiliate links on my blog, so driving that traffic, in turn, helps me to generate more income. That income helps me to keep creating content to share with my audience.
Here is the thing, I spend hours each day on Instagram. I spend up to fifteen minutes a day on Pinterest. It’s crazy to think how easily you can drive that vital website traffic from simply pinning. For me, that is much less of a commitment so I can focus on other aspects of growing my business and connecting with my audience.
DO YOU USE PINTEREST FOR YOUR BUSINESS?
Over to you! Please let me know in the comments below if you use Pinterest for your business. Have you found it useful in generating website traffic? Never even thought of it? That’s cool too, now is as good a time as any to jump onto Pinterest, set up your Business account and start pinning.
In a short time, with little time commitment, once I began properly optimising my images and regularly using Pinterest I saw a huge spike in my Pinterest engagement. This then lead to more clicks to my blog and has helped increase the commission I have been able to generate via affiliate links.
Essentially, as I am a content creator full time, working both on my own content and creating content for brands I love, that commission helps me to be able to keep creating. There are times where projects are delayed or canceled, but I find that commission to be steady, and has increased over the past year or so. If not for that, there have been times where I’ve thought I’d have to go take on another part-time job, which I haven’t wanted to do yet, as I love the work I am doing.
Put in very real terms, I appreciate all of those clicks coming via Pinterest! If you are a business owner too, I wager you would feel the same.
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Be sure to follow me on the LTK App to shop my outfits & beauty edits. Check out my LIKETOKNOW.IT page here.
BTW: as you lovely readers know, my links are sometimes affiliate links. This means if you do like something featured in this post and choose to buy it, I may receive a small commission from the brand as a thank you. The commission is at no cost to the consumer aka you! In fact, it helps me keep creating content like this to inspire you. Thank you for your support!