I said last week that I would share some of my favourite summer outfits before autumn kicks in. Today I thought I’d share a bit of a brand focus, with US-based Reformation, who I ordered from for the first time recently.
REFORMATION SHIPPING AND SIZING
Reformation had interested me for their very cool and flattering designs but also thanks to their ethical approach to manufacture. The US brand ship to Australia but I’d never actually committed to ordering from them despite regularly drooling over their endless beautiful designs.
I ordered this Reformation dress during the end of year sales. It was a size small rather than an extra small which I thought would be okay. Turns out, this one was cut for a bigger bust than I will ever live up to! Next time I’ll try the petite range. All the same, I had seen so many Reformation dresses over the years that I’d loved and I wanted to try out their fabric and postage. Postage was very quick, I am happy to report. At the same time, I’d ordered a backless yellow printed dress which I shared back in this post last month. This one was also a size 2 (am guessing that is the equivalent to an Australian Small) so will try a 0 in future.
REDUCING ENVIRONMENTAL IMPACT
Whether it is simply clever marketing or not, Reformation are all about reducing environmental impacts of clothing manufacturing. While not claiming to be fully sustainable, Reformation uses the most efficient, eco-friendly and pro-social technologies and practices available. They calculate how Reformation’s products help reduce environmental impacts compared with most clothes bought in the US. This information is detailed on every product page and tells you exactly what impact each garment has on the environment. The idea is to see the total cost of fashion so consumers can make empowered choices. The following is taken from their site…
Fashion is the third most polluting industry in the world and the second largest consumer of water. Making fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see. We think knowledge is power, so we talk about resource use, climate change, and other impacts of fashion.
THE REFORMATION DRESS
The Viscose of this dress is made from renewable plant material. Reformation advertises that about half of their viscose is manufactured by a company that sources trees from certified sustainably managed forests and recycles the chemical and waste products that result from the production process. Though I am not claiming that I am strict about consuming sustainable clothing, I am conscious of my clothing consumption. I don’t want to go into it too much, but it is something to be mindful of.
The viscose of the Reformation dress is actually not bad, considering it is a man-made fibre and generally I end up feeling uncomfortable in most man-made fibres. I am aware that the natural fibres I love so much are manufactured using a lot of water and nasty chemicals. That is a topic I could explore in greater detail, but I said I’d keep this post brief!
WOULD I ORDER FROM THEM AGAIN?
Overall, I was happy with both Reformation dress choices I went with- though they weren’t the perfect fit. In future, I will try the petite range. I’d love to try their denim, as I am obviously a jeans almost everyday girl! They also make some pretty cute tees, and I always seem to have a super long wishlist after visiting the site. Yes, I would order from them again and will be interested to see how to brand develop over time.
Have you ever shopped from Reformation? I’d be keen to learn a bit more about how you found the sizing and fabrics. If you have, please let me know below. Do you think about the environmental impacts of clothing? Let me know your thoughts! Looking forward to reading them.
PHOTOGRAPHED BY: MARIO RECCHIA