Revisiting relaxed fit jeans and testing out Everlane denim with the Everlane boyfriend jeans.
Surprisingly enough, I haven’t worn boyfriend jeans in a long while. If you don’t count the pair or two that I rotate wear around the house (but never outside it). Even then, they were really just jeans that arrived in a few sizes too big that I couldn’t send back so I decided to keep. I decided it was time to try them again, this time without the rips and tears. (I’m still not 100% over torn, distressed denim, but find myself wearing it less).
A BIT ABOUT EVERLANE
So, who are Everlane? These guys had been on my radar for years, they ship to Australia and are less about trends and more about essentials at a good price that you will wear again and again for years. They also have sustainability practices that a lot of brands should be taking notes from. Everlane source the finest materials and factories, such as Grade-A cashmere sweaters, Italian shoes, Japanese denim and Peruvian Pima tees.
Everlane is transparent about revealing the true costs behind their products—from materials to labor to transportation—and offer products minus the traditional retail markup. On average, traditional retailers mark their products up 5–6x. Everlane’s mark up is more like 2–3x. The Everlane boyfriend jeans retail for $68 USD which plenty of other brands would mark up to $250+.
REDUCING ENVIRONMENTAL IMPACT
Everlane is BIG on reducing their environmental impact. This was what caught my attention of the brand in the first place years ago. Well, that and the incredibly cool minimal basics and amazing shoes they offer! After launching with tees, knits and more, Everlane spent time working on their denim range until it was just right. The sustainability practices are truly impressive. The factory manufacturing Everlane’s denim, Saitex, was clearly chosen carefully. The following impressed me.
WASHING: Standard denim manufacturers use “belly” washing machines, which waste as much as 1,500 liters of water per pair of jeans. Saitex’s uses a closed water system and super-efficient jet washing machines, so only .4 liters of water are lost due to natural evaporation. The factory’s sophisticated five-step filtration process separates water from toxic contaminants, then sends clean water back into the system.
ENERGY: Through its commitment to renewable energy resources like solar power, Saitex has reduced its energy usage by 5.3 million kilowatts of power per year—and reduced CO2 emissions by nearly 80%. Solar panels further reduce Saitex’s impact on the environment.
DRYING: Unlike traditional driers—which guzzle electricity—Saitex air dries their jeans, using air recycled from hot factory machinery. After mostly drying on the conveyor, each pair is briefly finished in a commercial machine.
REPURPOSING WASTE: All denim creates a toxic byproduct called sludge, but at Saitex, the sludge is extracted and shipped to a nearby brick factory. Mixed with concrete, the toxic material can no longer leech into the environment. The resulting bricks are used to build affordable homes. So far, the factory has built ten.
THE EVERLANE BOYFRIEND JEANS
A relaxed fit that is tapered at the ankle, the Everlane Boyfriend jeans are made from Japanese denim with a touch of stretch. I find the fit to be true to size- I am generally a size 25 in jeans (though most jeans are a little roomy on my waistline at the band). I went with the 25. The Japanese denim is light and easily moveable, unlike some thicker jeans I own. I ordered them in the light blue wash.
WOULD I ORDER FROM THEM AGAIN?
Yes! I would and will order from Everlane again. I am so impressed. My order came really fast given it was international shipping. It was here the following week, which I wasn’t expecting at all. These jeans are so comfortable, affordable and a great fit. Everlane prioritises low environmental impact in their manufacturing, something more brands should consider. I have another post to share with you next week featuring the rest of my order, block heel sandals and the high straight jeans. Stay tuned.
Have you ever shopped from Everlane? I’d be keen to learn a bit more about how you found the sizing and fabrics. If you have, please let me know below. Do you think about the environmental impacts of clothing? Let me know your thoughts! Looking forward to reading them.