Channeling one of my style icons Amelia Earhart in three looks from Perth’s new Superdry store.
A couple of weeks ago I was invited to attend the opening of new Perth clothing store Superdry and share some of my own interpretations of their street ready styles.
Clearly I had Amelia Earhart on my mind as I chose the pieces below. As you scroll through the three looks, perhaps it will become evident of just how much I turn to the old black and white photos of Earhart for style inspiration. Make no mistake of the coincidence that she too had a bit of a gap tooth situation. Before you ask, yes, someday I will chop off all of my hair and rock a shaggy pixie cut too.
LOOK ONE: THE BOMBER JACKET
Earlier in the year, bomber jackets were having their major moment. It occurs to me now that I haven’t probably worn one either for the blog or Instagram. My favourite bomber is an Isabel Marant one I picked up years ago with the word ‘FREEDOM’ embroidered across the back. I think that is pretty significant a slogan considering they were the uniform of military pilots.
This Superdry one is incredibly well made, with a warm quilted lining, I am wishing I’d had it through winter. I’ve paired this back with a regular wash mom jean and sneakers. I did consider boots, but this quickly appeared to channel an 80’s skinhead. Not what I had in mind.
LOOK TWO: THE VARSITY KNIT
Ah, organised sport. Thanks for the varsity knits and letterman jackets I love so much. Though a British company who channel a Japanese spirit, Superdry have a big range of 1930’s inspired American sportswear. This cotton-acrylic blend knit has just the right amount of ‘logo’ for me. Balanced off with a denim skirt and boots, the look is chic and comfortable.
LOOK THREE: THE DENIM OVERALLS
Alright, so Earhart rocked a different overall style, but my modern interpretation is just minimal enough for me. Before wearing them, I probably would have declared that denim overalls were too young for me, and the white ones too much like a house painters uniform. I can not explain how comfortable these are. The denim is super soft and I went up a size for a looser fit. Honestly, I am finding these hard not to wear everyday- I love them. I can wear any of my striped or plain tees under them and change the look up just enough.
The largest of its stores in Australia, the 450sqm Perth Premier store has taken up residence on the ground floor of the iconic Savoy Hotel heritage building in Hay Street Mall. Bringing a piece of London down-under, Superdry Perth houses an exclusive personalisation service, the only territory outside the UK to offer the unique service.
Though the global brand is very well known, personally I had never shopped with Superdry before. I soon learned that the sizing tends to be a little on the smaller side, so upsizing is wise. The quality is really impressive, and the range is extensive. The activewear and mens wear lines are a welcome addition to the Perth scene. I picked Mario up a shirt at the launch, which he did need to upsize, though the staff were good about exchanging the sizes.
The Superdry store is now open at 636 Hay Street Mall, Perth.
WHO IS YOUR STYLE ICON?
Of course, now I am curious to know who your style icons are? For me, I grew up loving Earhart, Audrey Hepburn and Jane Birkin. Let me know who you turn to for style inspiration below. Are they a modern it girl or historical figure?
WEARING: LOOK ONE: Superdry Bomber Jacket, Superdry Tank Top, Topshop Mom Jeans, Nike Sneakers, Celine Sunglasses.
LOOK TWO: Superdry Varsity Knit, Superdry Denim Mini Skirt, Celine Sunglasses.
LOOK THREE: Superdry Emmins Dungarees, Superdry Tank Top, Birkenstock Arizonas, Spektre Sunglasses.
PHOTOGRAPHED BY: MARIO RECCHIA
*Sponsored post in collaboration with Superdry Perth